The MTV Staying Alive Foundation is an independent USA, UK, and South African-registered charity, working to save lives through storytelling. We are best known for the multi-award-winning MTV Shuga campaign, a youth-focused TV drama series, supported by multiple complementary media components, which tackles a range of issues, including HIV, SRHR, GBV, pregnancy, TB, and more. The content has been distributed by 180 global broadcasters, reaching millions of young people all over the world with engaging, immersive storytelling